
YOUR BRANDING JOURNEY
SHOULD BE
WANNA SEE WHAT I MEAN?

KANSAS CITY, MISSOURI BRANDING COMPANY
Remember how you felt when your original idea came to you? The SPARK OF EXCITEMENT?! When you and your idea became best friends - but things got difficult when you tried to convey that incredible idea in the language of branding.
Does that sound like you?
YOU DON'T HAVE TO DO
IT ALONE!

Enter:
[FUN]NEL
BRAND IDENTITY CO.
I SEE YOU! Your heart is on-fire for your brand - and what you are building is important! I want to harness the power of your BIG DREAM! And build you a brand, or elevate your current brand, to match the passion and energy you're putting into making it the perfect reflection of that vision!
​
I already believe in you that much!


I created [FUN]NEL
because I have a deep
desire to empower every
small business brand in
the Kansas City
community! It's a passion
project, years in
the making!!
FOUNDER: SYBIL SMITH
WELCOME TO THE [FUN]est place to get your BRAND IDENTITY right!
KANSAS CITY, MISSOURI BRANDING COMPANY

HOW IT WORKS
YOU'VE GOT A GRAND IDEA IN YOUR NOGGIN!
YOU ENLIST THE
HELP OF
[FUN]NEL
A
N
D
BAM!
YOU ARE YOUR
BRANDS' CHAMPION!

DID YOU KNOW?
There are FOUR major elements of branding:
DEFINED TARGET AUDIENCE
UNIQUE BRAND PERSONALITY
MODERN BRAND DESIGN
STRATEGIC MARKETING APPROACH
Right now, you've probably got more of these elements worked out than you think!
KANSAS CITY, MISSOURI BRANDING COMPANY

HERE'S HOW THOSE ELEMENTS
CAN BE [FUN]NELED!
...SEE WHAT I DID THERE? :)

1. RESEARCH
DISCOVER TARGET AUDIENCE
MARKET RESEARCH
BRAND STRATEGY
ONLINE SURVEYING
COMPETITIVE REVIEW
MORE!

2. ORGANIZE
DEFINE AUDIENCE PERSONA
VISUAL TONE
BRAND PLATFORM
CREATIVE CONCEPT
NAMING + TAGLINES
MORE!

3. ELECTRIFY!
WEBSITE + LOGO
CONTENT STRATEGY
BRANDING KIT
PACKAGING
DIGITAL MARKETING
MORE!

4. MOBILIZE
TRADITIONAL ADVERTISING
DIRECT RESPONSE
BEHAVIORAL TARGETING
SEARCH ENGINE OPTIMIZATION
SOCIAL MEDIA STRATEGY
MORE!
[FUN]NEL BRAND IDENTITY CO. OFFERS ALL OF THESE OPTIONS, AND MORE, FOR YOUR BRANDING JOURNEY!
